VIVA GLAM - Changing lives, one lipstick at a time

VIVA GLAM - Changing lives, one lipstick at a time

New to Viva Glam?

Here's what it's about... 

Viva Glam is M·A·C Cosmetics’ charitable campaign. Exclusively through the sale of M·A·C VIVA GLAM lip products, and in partnership with incredible celebrity collaborators, M·A·C has raised over $500 million in funds since 1994!

Today, the full recommended retail price (RRP) (less VAT) of VIVA GLAM Lipstick is donated to organisations that support the health and rights of people of All Ages, All Races and All Genders. Through VIVA GLAM, M·A·C has given over 9,713 grants to 1,818 non-profit organisations that can make a meaningful impact on health, rights and equality in 92 countries.

This year, the M·A·C VIVA GLAM Fund also donated $10,000,000 USD to over 250 local organisations around the world to support vulnerable communities affected by COVID-19.


Celebs Who Give a Glam

The first face of Viva Glam was drag icon RuPaul, who debuted the first passionate red VIVA GLAM Lipstick in 1994 to raise money and awareness for HIV/AIDS. At that time, the HIV/AIDS pandemic was dramatically affecting fashion communities, as well as the wider world. Today, VIVA GLAM is the largest corporate non-pharmaceutical giver in the world this arena, and M·A·C remains committed to ending HIV/AIDS, one lipstick at a time. 


The galaxy of stars who have joined RuPaul in fronting the Viva Glam campaign is unparalleled, including Lady Gaga, Elton John, Boy George, Cyndi Lauper, Nicki Minaj, Ricky Martin, Christina Aguilera, Dita Von Teese, Mary J Blige, Rihanna, Miley Cyrus and Ariana Grande. 

Celeb 1Celeb 2Celeb 3Celeb 4Celeb 5Celeb 6


Viva Glam 26 Now in Malta!

And in 2020, Rosalia became the latest face of VIVA GLAM!

International icon Rosalía debuts an all-new, limited-edition shade to celebrate 26 years of giving back 100%. We hope beauty lovers in Malta will feel empowered to look good – for good – in VG26, an exclusive fiery-red Matte Lipstick now available to purchase at all MAC Cosmetics shops in Malta, as well as online at 


VG26 joins our lineup of four shades that give back 100%: Viva Glam 26, Viva Glam I Lipstick (intense brownish-blue red, matte), Viva Glam II Lipstick (subdued pinkish-beige mauve, satin), and Viva Glam III Lipstick (muted brownish-plum, matte).

Viva Glam 20

Select other Viva Glam lip products are also available to shop online in Malta including Viva Glam 6, and the Viva Glam Taraji P. Henson Lipstick and Viva Glam Taraji P. Henson Lipglass.

Remember, M·A·C gives 100% of the purchase of every Viva Glam lip product to organisations that support the health and rights of people of All Ages, All Races and All Genders. And Viva Glam lipsticks are limited edition, collector’s items — so get the lipstick that gives back 100% before it’s gone!